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Digital Strategy
Digital Strategy
Most companies have a business
plan or strategy that they rely on to
guide their business. Unfortunately, these
strategies often lack a digital
or IT component. Just as a business strategy helps define the company’s
goals with respect to clients, products and
services; a digital strategy
defines how technology can be applied to meet the
goals laid forth in their business strategy. As
technology extends into all aspects of running a
business, one must use technology wisely in order to
achieve a competitive advantage
Our digital strategy
model breaks the it infrastructure down
into four layers and follows the following
overarching principle:
STANDARDIZATION = STABILITY = PRODUCTIVITY
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(c) 2004,
Gryphin Keep Consulting
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